Agile Marketer (Business)

Agile Marketer 1.0

Device: iOS iPad Only

Category: Business

Price: Free, Version: 1.0 (iTunes)



Description:



This thought-leading e-book tells the story of agile marketing and its introduction at EMC. Agile has been utilized within EMC marketing to tackle some of the challenges faced by internal departments when dealing with the ever increasing pace of marketing needs and asks. Agile marketing presents a new way of working adapted to a highly connected world that keeps changing at breakneck speed. It wants marketers to stop focusing on how much and how fast and to channel their energies towards highly prioritized activities and outcomes that are developed by teaming, transparency and accountability.



www.emc.com



Agile Marketer







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